You could also call this heading “Our philosophy” or “Our vision.” This is the place to talk about what drives you and your business and what’s unique about your process. What you write here should be something distinct and interesting about your business that sets it apart from others in the same industry.
Every business has a beginning, and this is where you talk about yours. People want to know what opportunity you saw or how your passion led to the creation of something new. Talk about your roots–people wanna know you have some.
Whatever your company is most known for should go right here, whether that’s bratwurst or baseball caps or vampire bat removal.
What’s another popular item you have for sale or trade? Talk about it here in glowing, memorable terms so site visitors have to have it.
Don’t think of this product or service as your third favorite, think of it as the bronze medalist in an Olympic medals sweep of great products/services.
This is should be a prospective customer’s number one call to action, e.g., requesting a quote or perusing your product catalog.